Alexa
Alexa is part of our contemporary Scandinavian collection. Scandinavian interior design emerged in the 20th century and became one of today’s most popular styles. Its focuses on simplicity and cosiness. Scandinavian rugs are all about finding balance among colours, designs, and textures that convey simplicity, bareness, minimalism, and functionality – all rolled (!) into one. In simple terms, Scandinavian design can be defined by clean lines, natural materials, minimalistic style, and a focus on function without compromising aesthetics.
A guiding principle of Scandinavian design is establishing harmony with one’s environment.
The concept of ‘hygge’ is closely connected to Scandinavian design. The Norwegian word translates as ‘well-being’ but relates to comfort. Scandinavian décor is a way of creating this feeling by designing a harmonious, welcoming and comforting space.
Scandinavian design is not overthought. It’s not overdone; it’s just intentionally minimalistic.