Out of the Blue

Like a gentle embrace, we love blue in our homes because it whispers of lazy days watching clouds drift across summer skies and peaceful moments by the ocean’s edge. This colour brings the serenity of nature indoors, turning our spaces into peaceful sanctuaries. When blue surrounds us, it feels like a deep breath of fresh air, helping us unwind and find our calm in a busy world.

Vintage Beni Mguild tribe rugs from the Moroccan Middle Atlas Mountains are famous for their rich monochromatic tones, lanolin-rich wool, and exceptional sturdiness. This particular rug features indigo-dyed wool, which is rare and valuable. Jewish artisans exclusively performed indigo dyeing until the mid-20th century. Thus, older examples like this one are increasingly challenging to find. These rugs are notable for their stunning abrash and blue colour gradations, giving them timeless beauty. The slightly larger size, uncommon for this type, makes this carpet highly desirable for modern interiors. It adds a unique touch to any space.

This authentic old Berber rug was woven by the Beni M’Guild tribal confederacy in the Middle Atlas Mountains. The region is renowned for its diamond-pattern sheep wool rugs and authentic indigo blue vegetable dye.

This rare example displays a beautiful indigo-blue field with various colour gradations, creating a blissful visual impression. The delicate diamond pattern, traced in ivory tones, creates a well-balanced and elegant design. The relatively large format makes this rug highly useful for interior decoration.

 

More about North Africa

 

Follow us on Instagram

 

From Mashhad to Jerusalem

A Jewish Family’s Legacy in Central Asian Textiles

My love story with Central Asian textiles began at a very early age, discovered and slowly galvanized while browsing old picture albums, visiting relatives in Jerusalem or listening to ancient family stories as recounted to me by my father. I was always very curious and aware of ‘where I came from.’ Both my parents were Jews of Mashhad, a city located in northeast Persia, and this, alone, carries with it an immense historical legacy.

Communities of Jews had begun migrating to Persia not long after 597 B.C., when King Nebuchadnezzar II of Babylonia conquered Jerusalem, took as captives 10,000 Jews and destroyed the Temple. In 539 B.C., Cyrus, King of Anshan, founder of the Achaemenid dynasty, invaded Babylon and allowed the Jews to either follow him to Persia or to return to Jerusalem and rebuild Solomon’s Temple. Many of them, lured by the prospect of religious freedom and a benevolent leader, chose  to follow Cyrus and managed, over the course of history, to integrate themselves into the fabric of Persian society, coexisting peacefully at times while suffering persecution at others, most especially after the introduction of Shi’ism by the Safavids in 1502.

In 1739, Nadir Shah, the ruler of the Afsharid dynasty, plundered India, returning a year later with his looted treasury to his palace in Kalat, located in the Khorasan province near Mashhad. He was particularly suspicious of the people surrounding him, such that, in 1746, he decided to relocate there forty Jewish families from the cities of Qazvin and Dilman, trusting that they would safeguard his treasury. As these families were in the process of migration, Nadir Shah was assassinated. Stranded in Khorasan, the Jews eventually decided to settle in the nearby Muslim holy city of Mashhad, although the local Shi’a population was vehemently opposed to it.

The Eidgah Jewish ghetto was located in an enclosed area very near the Imam Reza Shrine, which is the largest mosque in the world, housing the mausoleum of the prophet Reza, one of the most sacred destinations for Shi’a Muslim pilgrims. The Jews were living in a perennial state of fear, locking the gates to the ghetto at night in order to prevent attacks. Indeed on March 27, 1839, the ghetto was raided by an angry mob upon an unjust pretext. The Jews were would now face certain death if they did not immediately convert to Islam. This incident became known historically as the ‘Allahdad.’ Many refused conversion, but those who agreed would continue to observe the Jewish faith and traditions in secret. In the years that followed, the ‘crypto-Jews’ were greatly limited in their freedom, particularly when it came to conducting their businesses in Mashhad. Eventually, many would be forced to migrate to neighboring countries like Turkmenistan and Uzbekistan, often leaving their families behind, but returning periodically to see them and bring sustenance.

I managed to trace my family tree back to the 17th century, when Abraham Levi was a member of the Jewish community of Qazvin. Two generations later, Simcha Levi was born in Sabzevar, near Mashhad, and had six male children, all born before the Allahdad and each responsible for the considerable expansion of the Levi family. My great-great grandfather, Isaac Levi, was the second of these six brothers, born around 1805, and his four children were all given Muslim names, including my great grandfather, Ramazan. By the time my grandfather, Ghassem, was born (whose Jewish name was David), the entire community in Mashhad was living a double life, fervent Muslims on the surface and Orthodox Jews undercover.   

My father and I must have inherited our flair for travel and business ventures from my grandfather, who was one of the first of his generation to leave Mashhad for Marv (in Turkmenistan), where he had soon established himself for trading rugs and textiles with the local Turkmen population, who would gather weekly at the Takkeh and Vakil bazaars. He would then proceed to export these goods along the Silk Road to his family and business contacts stationed in India and London. The Turkmen people, who were Sunni Moslems, liked dealing with the Jews, both sympathising with their plight of living amongst Shi’a Moslems and respecting them for their honorable business practices. This enabled my grandfather to grow his business in ways that were not at all possible in Mashhad and to soon purchase some land in and around Marv.

The success of this enterprise encouraged him to venture still farther, this time to Uzbekistan, where he soon established himself in Samarkand and Tashkent. There he traded in silks and karakul (a tightly-curled, glossy, black lamb fur) with the local ‘Bokharans,’ this being the term used in my family when referring to the local population. Many of these Bokharans were of Jewish origin and he soon learned from them that their community was beginning to settle in a specific neighborhood of Jerusalem, close to the Old City. Beginning in the 1870’s, they had purchased land there and, by 1891, had decided to build a quarter in the neo-Gothic and Neo-Moorish architectural styles of Europe’s major cities.

For my grandfather, Jerusalem represented an opportunity to redeem the Jewish future of his family. His elderly cousin, Haji Esmail Yehetzkel Levi, who had been fervently practicing the Muslim religion and built public bathhouses in Mashhad in 1898, had earned his ‘Haji’ title through a pilgrimage to Mecca, which led him to visit Jerusalem. By the turn of the century, he had reconverted to the Jewish faith and was happy to leave Mashhad once again for Jerusalem, this time with the intention of building a synagogue. Informed about the growing neighborhood by his Bokharan business colleagues, my grandfather encouraged him in this venture and entrusted him with his first-born, ten-year-old son Ramazan for assistance, as Yehetzkel and his wife Michal didn’t have any children of their own. In 1905, the Haji Yehetzkel Levi Synagogue was built and still stands today as one of the landmarks of Jerusalem’s Bokharan Quarter.

This synagogue has always been the locus at which I could most fully connect to my heritage. My childhood memories are filled with holiday celebrations during which the synagogue was fully dressed with glistening, festive textiles. I remember a picture I once saw of the Torah ark covered by a parokhet made of a finely embroidered antique, dark-coloured, silk suzani of the Shahresabz type. The cover of Reuben Kashani’s ‘The Crypto-Jews of Mashad’ contains a frontal image of the synagogue’s interior, displaying another dark suzani of the Shahresabz type used as a tevah cover, against which stand three Torah scrolls. In another image, we see that the tevah is covered by a Nurata-type nim suzani. These were most probably gifts of my grandfather, who was dealing in them while in Uzbekistan and would send them to Jerusalem via his family members.

Collecting these textiles became equivalent to weaving together the threads of family history. Holding on to these fabrics is like holding on to a past which I only know of by way of narration but which I feel has still exerted an enormous, shaping identity and influence. Dealing in antique rugs and textiles has always been extremely natural for me, as if it were part of my DNA. I was very fortunate that my interest in central Asian textiles was sparked at around a time when, following the breakdown of the Soviet wall, many of them became available at the Istanbul bazaar, arriving at night in huge suitcases carried by equally portly Uzbek women, or in the alleyways of Jaffa’s flea market in Israel, brought into the country by the huge wave of Russian immigrants. A good majority of these textiles were in pristine condition, having been stored away as prized dowry objects and used only during special occasions. Most had patterns and formats which concealed their true function and scholarly material about these niceties was still fairly scarce. It was like pioneering a field that was begging to be discovered. Searching through piles of these made me aware of channeling my grandfather David, as he once rummaged through the dusty alleyways of Samarkand.  I felt like the torch-bearer of the family tradition and sensed he would be very proud of that.     

Three decades of antiques hunting in New York also offered me the opportunity to get in touch with Mashhadi rug dealers who were often brokering the sale of some family heirloom textiles. I was particularly happy to purchase, from these sources, a stellar purple-ground, silk suzani and a polychrome, ikat-ground suzani, both from Shahresabz, as well as a very fine Nurata suzani—a  pristine, small-format Bokhara suzani which was probably used as a table cover as well as a baby-sized Ikat coat. The Jewish legacy with Uzbek suzanis is further corroborated by two inscriptions, hand-written in Hebrew and Farsi on the backing of the Nurata nim suzani and embroidered with a flame-stitch variant, indicating that it was purchased in Isfahan and that it belonged to a Jewish gentleman.  Indeed there are many images in literature illustrating the ritual use of ikats and suzanis in Jewish festivities, particularly among Persian Jews.

Wherever I would travel, my eyes would always wander about, looking for any hidden treasures. By the time I met Anna, my wife to be, the private collection was already taking over a good portion of my bachelor pad, draping the few empty walls or covering tables and beds. Sometimes I was even wearing some of the ikat coats at my gallery openings, always instigating much interest among the fashion-driven Milanese. Anna was quickly enamoured of all this and encouraged me in many of our future acquisitions. Soon we were travelling together and enjoying hunting through all the markets we could find, looking for that elusive piece that was still felt to be missing.  For our wedding ceremony, we decided to decorate the entire matroneum of Milan’s central synagogue with a selection of suzanis from our collection. Seeing them hanging from across the entire perimeter of the synagogue helped in creating an atmosphere of festivity and love. I was instantly transported to what my ancestors must have felt when they embellished the walls of our synagogue in Jerusalem. These objects were woven with love and as an ode to love. Our dream is that these textiles will continue to bring joy in our family for the generations to come, creating an ever-enduring legacy with our glorious past.   

 

Do it with Flair

Nestled within a Florentine palazzo—once the cherished residence of Napoléon I’s younger sibling—a breathtaking architectural narrative unfolds along the storied Lungarno Corsini. The interior space presents a mesmerising dialogue between aesthetic traditions: elaborate French Gothic Revival mouldings cascade across walls, their intricate contours a sublime counterpoint to Florence’s hallowed Renaissance architectural milieu.

 

This remarkable dwelling serves as a curated sanctuary, meticulously assembled by Alessandra Tabacchi and Franco Mariotti, the visionary founders of FLAIR. United by a profound passion for design, this husband-and-wife team have transformed the space into a sophisticated tableau, where vintage furniture, austere Brutalist sculptures, and contemporary art pieces coexist in exquisite harmony. Their collection particularly celebrates the elegant craftsmanship of French decorative arts from the luminous decade of the 1920s, each carefully selected piece narrating its rich, aesthetic history.

The result is a living canvas that transcends mere decoration—a testament to the couple’s discerning eye and ability to weave disparate design languages into a cohesive, compelling narrative.

Flair Firenze

 

Suzani Textiles

Suzani textiles are a form of decorative and embroidered tribal print cloth made in Uzbekistan and other Asian countries. These textiles are still in production today; however, the process has significantly changed from the historical hand-crafted work. The word suzani comes from the Persian ‘suzan’, which means ‘needle’.

Many people from Uzbekistan were nomadic pastoralists who moved around and needed portable housing, such as yurts and textiles, to support their lifestyle. This led to the development of the Suzani style.

Suzani textiles had multiple functions and purposes. Initially constructed and wrapped around yurt homes for protection, these intricate and colourful pieces were used as bedding, prayer mats, and moveable seating mats. Suzani’s pieces also held symbolic significance. Each type of stitch on the textile was imbued with spiritual powers. The motifs formed by four types of stitches were believed to embed protection, offer strength, and provide hope for fertility and longevity.

The cultural traditions of Suzani were also connected to marriage dowries for brides. Brides and mothers made Suzanis a part of the dowry, which was presented to the groom on the wedding day. The luck symbols adorned the textiles, conveying the importance of the two families becoming intertwined. Pomegranates were often selected for embroidered designs because they symbolised fertility. Usually, the symbols of luck, long life, fertility, and health were sewn upon the textiles to bring forth the hope each new marriage represented.

Follow us on Instagram

 

More about Suzanis

We Will Ground You.

There’s a moment of pure liberation when your feet first meet the plush embrace of a soft rug. Like stepping into a cloud made tangible, each fibre rises to greet your soles with a gentle caress. The initial touch sparks a cascade of sensations – thousands of tender filaments tickling your skin, each step a discovery in texture and pressure.
The deep pile yields beneath your weight, creating small sanctuaries for your toes to explore. This tactile conversation between foot and rug becomes a form of meditation. Each step brings awareness to the present moment.

The psychological effect ripples upward through your body. Tight shoulders begin to loosen, the jaw unclenches, and breathing deepens. This is more than just walking—it’s a reset button for the nervous system. The pressure points on your feet act like acupuncture, sending signals of safety and comfort.
In this simple act of barefoot wandering, you rediscover what it means to be fully present in your own skin, grounded yet somehow lighter, connected to earth yet floating in peaceful contentment.

It’s not just a rug. It’s therapy.

Follow us on Instagram

More about the Comtemporary Morroccan Collection

DMW Interiors

Alberto Levi Gallery presents DMW Interiors, an exhibition in collaboration with interior designer Daniela Wajskol. This showcase exemplifies the synergy Alberto Levi, and Daniela Wajskol have developed over decades of collaboration, both appreciating furnishing objects for their understated elegance and use of high-quality materials.

Founded in the 1990s, DMW Interiors has consistently pushed the boundaries of home design. This exhibition represents the culmination of its journey, presenting a refined selection of modern and minimalist furniture artfully juxtaposed with historical pieces and contemporary design objects. Visitors will experience firsthand how DMW’s harmonious blend of elegance and functionality can transform any space into a reflection of the client’s unique personality.

A keen sense of beauty and timeless elegance characterise Daniela Wajskol’s work. Her trademark is a layered, elevated understatement that surprises with its attention to detail and great respect for materials, combined with a carefully crafted patina. Entering her world slows your heartbeat, calms your senses, and allows you to perceive with your eyes.

Wajskol’s philosophy embodies ‘less is more’—simplicity as an expression of elegance. With this mindset, she interprets each project according to its context, like a tailor creating a bespoke garment. Her style incorporates neutral colours and materials harmoniously with refined, hand-crafted furniture. Wajskol interprets all environments with a singular vision, mixing simple materials with precious objects.

Her signature palette features milky white, ivory, and powdery grey shades, nuances of sand, and accents of dark colours. Through this palette, Wajskol establishes a mood synonymous with her unmistakable style.

Based in Milan, Daniela Wajskol transitioned from interior decoration to creating furniture and home décor accessories in collaboration with long-standing artisans. Her unique pieces boast rigorous lines and timeless silhouettes that suit traditional and contemporary décor effortlessly. She crafts these functional decor objects from bronze, leather, and delicate fabrics with meticulous attention to detail, making them bold and elegant.

More about DMW Interiors

Follow us on Instagram

DMW Interiors

DMW Interiors transforms the Alberto Levi Gallery into a living space. Alberto Levi Gallery is pleased to announce the exhibition DMW Interiors, curated by Daniela Micol Wajskol. The Milanese interior designer will create the space, transforming it into an ideal environment where colours, objects, fabrics, and furnishings harmoniously welcome us.

A transformed gallery

From October 7 to December 7, 2024, Alberto Levi Gallery will embrace the warmth and personality of a highly refined domestic environment, meticulously curated down to the smallest details. DMW Interiors, renowned for its timeless approach to design, will create two distinct spaces within the gallery: a bedroom and a living room, each testifying to the studio’s philosophy of creating personalised living spaces.

About DMW Interiors

The Art of Living Founded in the 1990s, DMW Interiors has always pushed the boundaries of creating a home. This exhibition represents the culmination of its journey, presenting a refined selection of modern and minimalist furnishings artistically juxtaposed with historical pieces and contemporary design objects. Visitors will experience firsthand how DMW’s harmonious blend of elegance and functionality can transform any space into a reflection of the client’s unique personality.

Wabi-Sabi: Embracing Imperfection

Fundamental to DMW’s design ethic is the Japanese concept of wabi-sabi: finding beauty in imperfection and transience. This philosophy is evident throughout the exhibition, from carefully selected furniture to the rugs that anchor each room. Each piece tells a story, embracing the signs of time and celebrating the subtle irregularities that make handmade objects so fascinating.

A Celebration of the Senses As visitors move through the gallery’s transformed spaces, they will be enveloped by an atmosphere that engages all the senses. The exhibition highlights DMW’s meticulous attention to detail and materials, showing a deep respect for natural forms and tones. From the tactile pleasure of finely woven fabrics to the visual harmony of carefully curated colour palettes, each element has been chosen to create a cohesive and inviting environment.

This is not simply an exhibition of furniture and decorations; it’s an experience that invites reflection on the role of our living spaces in today’s culture. This exhibition underscores the importance of creating environments that nurture our well-being and express our individuality.

In an extraordinary fusion of art and design, the rooms emerge as sanctuaries of harmony, where each element lends its voice in perfect symphony. The walls, adorned with the natural tones of Paint Up, curated by Isabella Giunto, serve as an engaging canvas for rich pigments that dance in a play of light and shadow. Complementing this chromatic symphony, the exquisite ceramics by Ekaterina De Andreis of Ekadea Ceramics punctuate the space with their organic forms and tactile charm. Together, these elements transform simple walls, floors, and empty spaces into a cohesive composition that speaks to the eye and the soul, creating an environment that visually surprises us while nourishing us deeply.

Antique rugs are (almost) forever

Like antique furniture, these rugs possess a unique patina that only comes with age and cannot be replicated. The soft, muted hues of antique rugs—light blues, saffron yellows, terracottas, and faded reds—make them particularly coveted.

Antique pieces have been cherished across centuries and continents, offering an array of styles, provenances, qualities, and prices. In today’s dynamic interiors, the age-old charm of antique rugs seamlessly integrates with modern decor. Oriental carpets, with their intricate patterns and rich histories, stand as timeless additions to any home, embodying a harmonious blend of classic artistry and contemporary aesthetics.

The Alberto Levi Gallery opened in 1997, following a family tradition that dates back to the nineteenth century. Focusing initially on antique carpets and textiles, it specialised in tribal and village rugs from Morocco, Anatolia, the Caucasus, and Persia, traditional rugs from China, India, and Central Asia, and 20th-century Art Deco and Modernist rugs.

The taste around us might have changed, but Alberto Levi’s passion and love for antique rugs only deepened.

This love is truly forever.

Bogolanfini (Earth with Cloth)

Mud cloth fabrics, also known as Bogolanfini, are cotton fabrics of great cultural significance in Africa, particularly in Mali, West Africa, where they originated. The name Bogolanfini derives from three Bambara words: “bogo” (earth or mud), “lan” (with), and “fini” (cloth). This fabric has a deep-rooted history, dating back to the 12th century in Mali.
Traditionally, men wove strips of fabric together to create a larger canvas, and women dyed it using an intricate process. The vibrant and beautiful designs are created by painting with fermented mud or sludge. The cloth is first dyed using tea leaves and branches, then dried in the sun. Patterns, each with cultural, historical and geographic significance, are painted onto the cloth with mud and then washed.

Mud cloth serves various cultural roles. Hunters wear it for ritual protection and as a badge of status. After childbirth, women are wrapped in cloth, which is believed to absorb pain and deflect negativity. The symbols on mud cloth are often personalized, with meanings typically passed down from mothers to daughters. While some symbols have widely known meanings, such as a twirl representing “life,” others are more obscure and known only to specific groups.

Nurtured by Nature

Summer is in full swing. Whether you have a balcony or patio, a terrace, or even a garden you love to retreat to. Having an outdoor space offers you a place to get away—without having to leave your homes! Spending just 20 to 30 minutes outdoors each day, whether it’s for a leisurely walk or a relaxing meal, can work wonders for your mental health. The fresh air reduces cortisol and muscle tension, helping to alleviate stress levels.

While having a cosy day indoors will do a world of good for your mental health, our brains have higher levels of the happy hormone serotonin on days when the sun is shining, regardless of the temperature, which is essential when it comes to fighting depression and anxiety. Being outdoors allows your mind to decompress, allowing you to practise mindfulness. It enables you to be present in the moment and clear your mind.

Connecting indoor and outdoor spaces creates continuity and provides context. Your living room under the stars is an ode to freedom and liberty. Outdoor rugs are more than just a decor item. They are a tool to redefine your outdoor area, infusing it with style, warmth, and personality. Their versatility empowers you to personalize your outdoor space, making it a true extension of your living area.

Outdoor rugs are not just functional; they also contribute to the overall ambience. They are the unsung heroes of outdoor decor.

In this year’s presented outdoor collection, UNWIND by Alessandro Pasinelli Studio, the role of recycled materials as a resource cannot be overstated in relation to our collective responsibility to nurture, protect, and preserve our planet.

UNWIND, an outdoor collection ingeniously crafted from 100 % recycled materials, embodies our unwavering commitment to sustainability.

More about Outdoor Rugs

Follow us on Instagram

Hey Jute!

As the pulse of global design increasingly makes its way into public consciousness, we explore the profound interplay between nature and material, igniting a dialogue that transcends aesthetics and delves into the essence of sustainable design culture. Minimalist elegance seamlessly intertwines with environmentally friendly design.

Jute’s role as a natural resource cannot be overstated in a world awakening to the urgency of minimising our ecological footprint.

Given its unvarnished beauty, durability and versatile colouration, the jute plant stands as an ideal embodiment of resource-saving and eco-consciousness. It’s not merely material; it’s a statement of environmental stewardship. Jute fibres are 100% biodegradable and recyclable, offering an environmentally sound alternative to conventional materials and representing a modern approach to sustainability. This material, used for thousands of years, easily adapts to the quest for a new design ethos, complementing our timeless offerings with its clean minimalism and elemental charm.

As we weave through the intricate tapestry of design, it becomes a theme and a manifesto—a testament to our collective responsibility to nurture, protect, and preserve our planet for generations to come. From innovative material explorations to visionary architectural concepts, Rugged invites you to explore the myriad dimensions in which nature intertwines with design, inspiring a future where creativity and sustainability walk hand in hand.

Let’s weave a future where organic matters, one rug at a time.

Alessandro Pasinelli about Interior, Style, and Rugs

An Interview with the Designer

What was the first thing you remember creating?

AP:       Milan, October 2001. I had recently become a fashion designer, and the first collection to take shape was a capsule of deconstructed leather bags with metal and matte brass details. I still remember that the inner linings were in black and white pinstripe because, in my style vision, even the interiors had to be as carefully crafted as the visible parts. I had chosen liquorice black, railway grey, sand, burnt Hermès brown, and dark brown, each in a different size. I then made bracelets using the same materials to complete the look. In 15 days, I sold everything at a well-known boutique in the centre of Milan. The funny and paradoxical thing is that three months later, fortunately, I changed jobs…

 

What helped you find your voice and personal style?

AP:       It all starts from the sensitivity or intuition that each of us has within; it’s an impalpable expression that is then translated into ideas, concepts, and forms.

 

Where does your inspiration come from?

AP:       Art, in all its forms, has always given me an outstanding creative and emotional push; even now, when I stand at the initial stage of a project, my research always starts from an ongoing exhibition. More recently, it might be Anish Kapoor’s solo exhibition at Palazzo Strozzi, a photography book from the 90s or a film like the latest one by Wes Anderson. Curiosity has been a lifelong companion, giving me a lot of inspirational exposure and helping me grow professionally.

 

What are the biggest lessons you have learned since working as a designer?

AP:       A fundamental lesson is that, from the outset, it is vital to understand the historical moment the world is going through and the real needs that people have, regardless of trends and the era in which one finds oneself designing. Another key point I always keep highlighted in my mind is to arrive at a simplification of an idea; whether it’s a photographic shot, a stand, a custom project or a product for a company, the turning point always comes through applying this concept.

 

What are three things you do every day that define you?

AP:       Physical training (consistency)

Setting professional and personal goals (mentality)

Nutrition (healthy and wholesome living)

Indeed, it is a challenging but effective routine.

 

Nothing works without the support of others. Who do you rely on?

AP:       Teamwork is fundamental, and I could never do without it; in my studio, every project is shared with my collaborators and modified, if necessary, after direct discussion with everyone. My fortune is to work with extraordinary people who, like me, always put their heads and passion into what they do. Often, we don’t see eye to eye, but this allows for an equal exchange and enables me to move to the next step, knowing there’s an alternative.

 

You are a highly organised person. How do you cope with stress?

AP:       Even in moments of difficulty, I try to remain calm and never lose my composure; a solution will always be found. The real challenge is conveying this to the people who work around me and with me. Under stress, I have learned to execute a project more quickly, often making it more interesting.

My benchmark has always been the desktop of my MAC, divided into folders and subfolders… today, my mind reasons in the same way…

 

What are three words you use to describe yourself?

AP:       Insightful, altruistic, eclectic.

 

How do you define success?

AP:       Success is the result of hard work that leads you to achieve the goals you have set for yourself. It’s only sometimes attainable, but what’s essential is consistently raising the bar so that you can grow consciously.

 

You have a diverse background in design, having worked with renowned brands and envisioned various materials, objects, and design requirements. Can you discuss how your experience across different mediums has influenced your approach to design and how you navigate the unique challenges and opportunities presented by each project? 

AP:       Being cross-functional is an excellent advantage because I have had, and still have, the fortune of working with both large companies that have a specific product and approach to  entirely open-ended or freely collaborative projects. This has allowed me to broaden and absorb different concepts and work methodologies, especially regarding the use of materials. Many ideas have been born by elaborating and reinterpreting what has been seen in past years.

 

What was the inspiration behind Rugged?

AP:       We wanted a traditional product but with contemporary notes while embracing structural inconsistency so as to give the carpet a unique, distinctive, authentic appearance. Every irregularity had to become a tangible sign of the skilled craftsman’s hand, giving the product a unique character distinguished by originality. The most formidable challenge was to make it as commercially viable as possible.

We are surrounded by carpets that are more exercises in style for the designers, representing them more than the company they were designed for. So, we endeavoured to go against the current, seeking a dialogue with raw material. Alberto immediately understood our intention and supported us from the beginning, providing us with the right tools to forge this path, and his expertise on the subject was crucial.

 

 

Let's stay in touch.

Sign up for the newsletter to receive an update on the world of contemporary and antique rugs, textiles and design. Be the first to know about our sales and exhibition.