Location, Location, Location.

by
Location Location Location.

….but not always.

What makes the Alberto Levi Gallery unique is not only its location in the heart of Milan’s historic city center but also its quintessentially Milanese courtyard, which seamlessly connects both sides of the gallery. Visitors joining us for an exhibition opening know the inviting atmosphere that enhances every event.
During our first opening of the year, Par Terre—Barbara Frua, this courtyard was under renovation and inaccessible. However, both sides of our showroom remained brightly illuminated, filled with the unmistakable magic of Barbara Frua’s interiors.
If ‘location, location, location’ is the credo of the real estate industry, then we would describe Barbara’s creations with the following philosophy:

Texture, Color, Design

Par Terre goes beyond a mere demonstration of refined craftsmanship. It is a testament to tradition and decoration, redefining the boundaries of carpet design by harmonising functionality and aesthetics in each piece. Once again, Par Terre highlights Barbara’s refined taste and innovative sensibility.
Barbara Frua’s signature mix-and-match color palette has now expanded to 28 shades. This bold statement against convention and invitation to embrace creative freedom allows clients to explore limitless combinations, transforming each carpet into a unique expression of personal style.

Complementing Par Terre is Specchio, Specchio, a collection of mirrors designed by Barbara Frua in collaboration with Pictalab. Here, primary shapes and colors are reimagined through an innovative approach to ancient materials and techniques. This collection perfectly mirrors Par Terre in both color and design, completing a vision where tradition and contemporary artistry merge seamlessly.